Types of Digital Marketing
Social Media Marketing
Using social media for advertising. Main goal is to establish trust and build brand awareness.
Example- promoted posts, tweets.
Affiliate Marketing
Companies and individual "influencers" promote another company's products and get a commission every time a sale is made or a fresh lead is added to their list.
Example- Amazon have affiliate programs that pay out millions of dollars to affiliates that help sell their products.
Content Marketing
Its goal is to reach potential customers through the use of written visual or video content that
interests them.
Email Marketing
Advertising through email. It is an effective marketing strategy. as most people in the world has
email address.
Pay Per Click Advertising
It enables marketers to reach audiences on news and other websites and digital platforms through paid ads. Marketers can set up PPC campaigns on Google , Bing, LinkedIn, X.
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