What do you mean by Landing Page?
A landing page is any web page that a customer can land on, but in marketing, it is a standalone page, distinct from your homepage or any other page that serves a single and focused purpose. It’s where visitors land after clicking on a link in an email, a paid social ad or a paid search ad.
Unlike web pages, which typically have many goals and encourage exploration, landing page are designed with a single focus or goal known as CTA (Call to Action).
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
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