4 Ps of Marketing

 4 Ps of Marketing are-

Product
Price
Place 
Promotion

Product

It is the good or service that is being marketed to the target audience. It includes design, features, quality, packaging and branding of the product. Eg. Apple

Price

It is the price of product or service. Pricing strategies should consider factors such as production costs, market demand and competitors.

Place 

Place is where you sell your product and distribution channels you use to get it to your customer. It involves decisions related to distribution channels, inventory management, warehousing and logistics to ensure that your products are accessible for customers to buy.

Promotion

Promotion is how you advertise your product or service. Its goal is to create awareness,

generate interest and persuade customer to choose the product over competitors. It includes

advertising, sales promotion, personal selling, PR etc.

Eg- discount, coupons.