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Wednesday, 4 June 2025

Business Models

 Types of Business Models


-Business to Business (B2B)
-Business to Customer (B2C)
-Customer to Business (C2B)
-Customer to Customer (C2C)



B2B

Transactions occur between companies such as manufacturers, retailers, wholesalers and distributors. Companies often makes purchases in large volumes to meet their business needs which may include raw materials, equipments and services.

Example- a coffee brand selling coffee beans to coffee shop.


File:What is B2B Marketing.jpg - Wikimedia Commons


B2C

Transactions between business and customer. In this, business sells goods or services directly to end consumer.

Example- Amazon.


Amazon logo | Image Courtesy: Balajimuthazhagan, Licensed un… | Flickr


C2B

In this, consumers offers goods, services or content directly to business on online platforms.
In exchange, these consumers receive compensation such as monetary payments or other
incentive, rewarding them for their contributions.Eg social media influencers, freelancers.


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C2C

Commercial transactions that takes place between individual consumers through online
platforms without the involvement of companies.
Eg OLX, Airbnb.


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