Difference

 Difference between Traditional Marketing and Digital Marketing

 

	Traditional Marketing	Digital Marketing
Meaning	It uses conventional mode of marketing to reach target audience.	It uses online/digital methods of marketing to reach audience.
Reach	Limited reach as it restricts marketing campaigns to a geographical area.	Global reach without any geographical restrictions.

 

Targeting	It uses wide range of media to reach a larger audience.	Precise targeting according to interests, hobbies, geography and demography.
Cost	More expensive as uses offline methods like print media, TV which is costly.	It provides low cost solutions ranging from pay per click advertising to free advertising.
Flexibility	Once the campaigns are out, no scope to customize or edit them.	Real time adjustments based on performance indicators, trends and feedback are possible.

 

Communication	One way communication.	Two way communication as interaction through likes, comments etc.
Performance tracking	Tracking performance of marketing campaigns is not easy.	Tracking the performance or effectiveness of marketing campaigns is straightforward through tools like Analytics, google ads etc.
ROI	Lesser returns.	Higher returns.