Difference between Website and Landing Page
Website
- It contains multiple web pages.
- The content is mostly informational
- Distractions are there- hence can dilute the focus of visitor.
Landing Page
- It is a standalone web page.
- It is mostly transactional, focuses around Call To Action. Designed to a specific Marketing goal.
- No distractions. Can be used to grow your email list, sale of product and service, event sign up page etc.
- Single goal, big clear CTA, social proof, chatbot.
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