What do you mean by SWOT Analysis?
SWOT Analysis is a strategic planning tool that identify a company’s Strength, Weakness,
Opportunities and Threat.
Strength- Internal factors that gives an advantage over competitors. eg brand, reputation.
Weakness- Internal factors that hinders performance.Eg limited product range, inadequate staffing.
Opportunities- External factors that present potential for growth.
Eg emerging markets, changing customer needs.
Threats- External factors that negatively impacts business. Eg competitor innovations, economic downtown.
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